COLORADO — In response to news that Colorado Gov. Jared Polis vetoed what would have been the country’s first true surveillance pricing bill the American Economic Liberties Project released the following statement: 

“Governor Polis had an opportunity to stand with working Coloradans, but instead chose to side with the dominant corporations using invasive surveillance data to pick their pockets,” said Pat Garofalo, Director of State and Local Policy at the American Economic Liberties Project. “The legislators who sponsored this bill worked hard to craft strong, fair protections for Colorado families, and we look forward to continuing to support them in the future.”

BACKGROUND

HB 26-1210 would have prohibited corporations from using personal data to set individualized prices and wages, practices commonly referred to as surveillance pricing and wage-setting. The bill was a key part of Colorado’s affordability agenda aimed at lowering costs for consumers and workers, and stood in contrast to Maryland’s recently-signed legislation, which purports to ban surveillance pricing in grocery stores but does not target the full spectrum of businesses using the practice and contains a consent-based loophole. HB 26-1210 would have been the nation’s first true surveillance pricing ban. The state loses out because of Governor Polis. 

CONTACT: Please reach out to Allie Gross at agross@economicliberties.us to schedule interviews with Pat, who has been deeply involved in the crafting and passage of HB 26-1210, and has been advising state legislators on surveillance pricing bills across the country. 

Learn more about Economic Liberties here.